What Can A Blog Do For You? Why Blog?
- Demonstrate Subject Matter Expertise: There is no quicker way than blogging to get exposure and demonstrate your subject matter expertise. OK, maybe American Idol is quicker.
- Google: Google loves blogs. There is no better method of Online Reputation Management than blogging, short of a $100K+ PR budget. Plus, blogging is often DIY, and can be free. Blogs can move your name to page one of Google and can bury unfavorable information especially if the unflattering stuff is old.
- Can market and have a stealth search at the same time: Blogs are ideal for passive candidates who promote their expertise but don't promote their job search. Passive candidates might can post about industry, job function, or SME issues rather than their job search. For instance, passive candidates wouldn't attach a resume to their blog, while active candidates would include a resume.
- Increases your value: Industry experts are perceived as being more valuable by their current companies and by companies who want their services.
- Builds your network: The more you blog, the more people in your industry will want to be connected with you, contact you, seek your advice and help. IF you are searching for a job, no matter if actively or passively, aren't these the contacts/conversations you want more of?
- Can lead to contract, consulting , moonlighting, part time, or freelance gigs: This can be lucrative if moonlighting and give you a chance to check out a prospective employer. If you are unemployed, blogs can bring contract opportunities that helps to pay the bills.
- Career Change: Blogs can help you get noticed and entice hiring managers to take a risk on you for a new field or industry.
- Critical for certain fields: If you are in Writing, journalism, marketing, advertising, PR, communications, or related fields you are at a huge disadvantage if you don't blog. You aren't showing that you can use the new media tools that most companies seek to incorporate in their marketing and communications. If you aren't participating in this conversation, you are out of the game.
While you may be more effective if you do write, many people (especially our left-brained finance, scientific, and IT friends) just aren't comfortable writing. If you don't wish to write then curate, comment, and publish - it will still bring strong returns to your search.
Now, where should you start?
( Continued .... How Do I Start Blogging? )
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