Today, a reader made an amazingly insightful comment about job search in my Linkedin group for job seekers - Career Change Central (http://www.linkedin.com/e/gis/1800872).
Success in job search is " ... about breaking the rules better than anyone else."Read more ...
-- Sean Catherall
Sean's comment is a great summary of today's successful job search strategies - approaching your job search differently, in order to stand out. I talk to so many frustrated candidates, some who have been searching for well over a year. Many blame the system, the economy, employers ... few will break the rules, mainly because no one taught them how to break the rules of job search.
We're all agreed that we're in the worst job market of our lifetimes, right?
Do you think that the tactics that work in a good market are the same ones that work in a bad job market? Of course not.
Then why do so many people use the same "rules of thumb" that worked during good employment markets? Many of these candidates don't see that using those same rules is one of the big reasons they are still frustrated in their search.
I find through conversations with a great number of these frustrated candidates that there's a central reason they use the same "rules of thumb" that no longer work. It's what they've been taught, and no one has taught them otherwise. It's comfortable for them, like Mac & Cheese (see: http://recareered.blogspot.com/2009/10/are-you-buying-mac-cheese-of-job-search.html).
The good news about "Breaking The Rules":
- Few of your competitors have figured it out: Most job seekers are using the "common knowledge" advice - the stuff that all sounds the same, that you used in your last job search. This is great news for the few people who can break the rules effectively. It makes it easier for you to stand out.
- Most of your competitors resumes look the same: Ask recruiters - the resumes that stand out are the ones they notice. Hiring managers, HR reps, and recruiters spend an average 15 seconds reviewing an average resume - almost all of them look the same. The few that stand out get noticed (see: http://recareered.blogspot.com/2008/03/15-seconds.html).
So if you're still reading, you must "get" that being the same doesn't help your job search today. You may be ready to consider breaking the rules, but it may push candidates past your comfort zone. Because it's not just breaking the rules that helps your search - it's breaking them "better than anyone else" - breaking the right rules, in the right way.
How can you break the rules better than anyone else? Here are 6 rules to break for starters:
- Cover letters: I've written about this research extensively. To summarize, 96% of hiring mangers, HR reps, and recruiters make their interview decision based on your resume, not your cover letter. Read the details of this study here: http://recareered.blogspot.com/2009/12/is-your-cover-letter-obsolete-tradition.html.
- Objective statements and skills important to you: Most of your competition uses WIFM (What's In it For Me). Your audience doesn't care about WIFM, they care about What's In it For Them (WIFT) - see: http://recareered.blogspot.com/2010/03/job-seekers-tell-your-readers-wift.html.
- Use coffee meetings to learn about openings: Most of your competition drastically under utilizes connections and networks by asking to pass along a resume or to find out who's hiring - rather than using these opportunities for much more valuable information. Better information = more opportunities and better odds. See http://recareered.blogspot.com/2009/11/guerrilla-job-search-tactics.html for more details.
- Make sure your audience hears why you're perfect for the job: Most of your competitors spend more time talking than listening. You'll be surprised how much you've been talking in your job search, as many "common knowledge" activities stress talking over listening (see: http://recareered.blogspot.com/2010/04/does-your-job-search-strategy-include.html).
- Be a generalist: Most of your competitors brand themselves as generalists, when most hiring managers look for someone who has experience in solving specific problems. Even managers and executives who spend most of their time as generalists are likely to be hired based on specific skills (see: http://recareered.blogspot.com/2010/04/does-your-job-search-strategy-include.html).
- Use standardized resumes and messaging: Most of your competitors use a static resume, using the same (or virtually) the same resume for all opportunities. Most companies and hiring managers use processes that give advantage to heavily customized resumes, and penalize static resumes (see: http://recareered.blogspot.com/2009/09/differentiate-your-resume-with-winning.html.
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