Resumes don’t work well in today’s world because they only work one direction ... you to the employer.
Resumes seldom grab the employer's attention and don’t allow the employer to communicate back to you.
So what’s a better way? The same way I’m reaching you!
Hats off to marketing guru Seth Godin, because he “gets it”. I explain tactics of how to create this in other posts (click on the label “blogging”), but for starters read Seth’s post http://sethgodin.typepad.com/seths_blog/2008/03/why-bother-havi.html.
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