Virgin Galactic may possibly just be a natural development from train and air travel for the enterprising and entrepreneurial Sir Richard Branson, but as Galactic’s President William Whitehorn explains, true innovation is behind everything at the Virgin brand.
From dynamism to genuine enthusiasm, Whitehorn explains why innovative thinking isn't just about a specific product but about the entire culture of the brand - and explains why innovation is what has kept him at the heart of the business for 20 years.
In this program, you will find out:
* How innovative thinking shapes careers
* How to seize opportunity
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