Thursday, July 9, 2009

Forget the "Shotgun" Method

I had a discussion with The BYU career and Employment Blog about why a focused job search is so much more effective than just playing the numbers.

Many people still use the "shotgun" method for conducting a job search. They read the Sunday job ads; they submit a standard resume to as many job boards as they can find; they call on a few friends. Then they submit their standard resume to either a handful of opportunities each week, or they submit to dozens of jobs with the same resume as long as the position sounds remotely interesting.

"As job seekers become more fearful of the economy, they fall back on the shotgun method because it feels like they're out there working it," says Phil Rosenberg, former division director of Robert Half International who's now CEO and founder of reCareered, a career counseling and resume writing firm.

The problem with the shotgun method is that it does not work, especially in a job market where employers have the pick of the litter. In fact, it does more harm than good. Recruiters are not likely to want to help you because you have given all potential hiring firms free access to your information, which negates the value they provide to their clients. Second, you commoditize yourself: By posting your resume everywhere, you become indistinguishable from a plethora of job seekers with similar skills. Consequently, hiring firms can immediately negotiate on price, driving your salary down or out. What's more, when you try to be all things to all prospective employers by sending a standard resume to everyone, you end up being nothing to no one. Your resume won't get noticed because it doesn't stand out.


Executives exploring Career Change: For a free 30 minute resume consultation, or career advice for executives, email your resume confidentially to reCareered (, and we'll schedule a time to talk.

Staff, Managers, Entrepreneurs, and career changers outside the US: Send your resume to to enroll in a free group teleseminar "Accelerate Your Job Search - tools you can use".

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